A Comparative Analysis of Store Attributes of Large and Small Retail Stores which Influence the Consumer Decision Making Process in Store Selection.
Claudia Rutten (Student); Masoud Banbersta (Begeleider)
Profiling Consumers Based on Their Beverage Consumption Patterns. A Cross-Cultural Study by Cohorts
Johan van Berkel (Lid Lectoraat); Ana Pertejo; Martin de Boer (Lid Lectoraat); Alexandra Kenyon
The Utrecht based service : Location-based services for retailers in Utrecht.
Esther Kool (Student); Matthijs Rotte (Begeleider); Peter de Groot (Begeleider); Kees Winkel (Begeleider)
Report on 'Citrine by the Stones'. Research on the entering of the Dutch market & the selection of a media strategy application.
Tessa van den Berg (Student); Theo Bors (Begeleider)
A better understanding of the housing market through Conjoint Analysis
Terlaak Poot, Joke
The audience of the future. A study on the relationship of teenagers and public television in the Netherlands.
Jona Derks (Student); Peter H.T. de Groot (Begeleider)
Why consumers make a difference - An inquiry into the nature and cuases of buying socially responsible products
Drs. Robert Bart Gielissen (Docent)
Co-creation theory : marketing's last resort or just momentary buzz?
Anneken S. Tappe (Student); L.J. Harris (Begeleider)
Perceptions of Price Fairness
Dr. Johan Graafland; Drs. Robert Gielissen (Docent); Dr. Chris Dutilh