This assignment focuses on PanArt, a communication and marketing agency located in Rhoon, Netherlands. The company provides full-service packages to its customers. At this point in time the company operates without the use of a marketing plan in a fast-paced work environment. Consequently, PanArt’s marketing …

Change has become continuous, and innovation is a primary approach for hospitality, i.e., hotel companies, to become or remain economically viable and sustainable. An increasing number of management researchers are paying more attention to workplace rather than technological innovation. This study investigates …

What would Dutch society lose if the Tourism and Recreation sector does not survive and what is needed to preserve its societal value and, preferably even, enhance this value? In this report a combination of methods is used to answer the research question: a literature study, case studies, and a survey …

Scientific evidence shows that context-related situational factors (leadership, co-workers, and organisational culture) influence unethical rule breaking behaviour. However, it needed to be identified whether this evidence also applies to F&B service departments in five-star hotels and what aspects will …

Leaders are at the heart of organizational value integration. Ensuring ethical leadership from top management within the hospitality industry which is heavily focused on human interaction is crucial in ensuring all stakeholders are ethically treated. Since many four-five star hotels in Thailand have …

The main problem within the hospitality industry lies with a significant food waste occurring in kitchens due to overproduction and kitchen employee behaviours causing environmental, complex ethical and economic issues. The research answers the question: What is the impact of AI technology (like Orbisk) …

This research is to gather insights into Talent mobility across brand portfolio’s, the support they are receiving from TM and the internal barriers that are possible hindering and limiting their mobility aspirations. Talent are unanimously supported in their endeavours of mobility, facing the consequences …

Although there has been an increased interest from academics on the topic of women in executive positions, a good proportion of the research focuses on justifying the need to have more women through financial (e.g. bottom line) and non-financial (e.g. corporate social responsibility reporting) reasonings. …

The hotel industry is actively employing service robots throughout its operations. They are expected to carry out various frontline services, including welcoming guests, check-in, hotel guidance and product delivery. presumably, each hotel guest has a different perception and attitude towards service …

The hotel industry is particularly vulnerable to sex trafficking due to the limited oversight in multinational hotel chains, as well as the anonymity and limited traceability that hotels offer. In fact, hotels are the third most likely venue for sex trafficking to occur, with 90,000 recorded cases in …