According to CBS (2017), over the last ten years the number of physical shops declined by 5 percent. In the meantime, the number of web shops were fivefold (CBS, 2017). Now, due to the declining of shops and the increasing of online sales it is now even more important to have a good store environment …

This thesis ' final product is a social media strategy for the company Island Bookings, an online booking platform, giving them advice on how to increase their conversions through these platforms up to 5%. 

Appnormal is a mobile application development company that had the wish to create anonline multiplayer quiz game. This quiz game should have the right features to be interestingand appealing to the user.The purpose of this research is to find out what certain features and design choices areneeded to …

The purpose of this research is to analyse how culture influences online advertisement by comparing the Netherlands and Spain. Online advertisement holds significant importance in the international market sector. The use of online advertisement has increased the past years and has become a vital promotion …

Purpose The purpose of this paper is to contribute to the marketing literature and practice by examining the effect of product pricing on consumer behaviours with regard to the assertiveness and the sentiments expressed in their product reviews. In addition, the paper uses new data collection and machine …

Bookchoice is een curatie abonnementsdienst voor e-boeken en luisterboeken. Het is een lucratief business model dat in populariteit aan het toenemen is. Binnen de boekenmarkt zijn aanbevelingen van anderen erg belangrijk. Bookchoice heeft echter geen online traceerbare manier voor hun klanten om anderen …

Recent developments in digital technology and consumer culture have created new opportunities for retail and brand event concepts which create value by offering more than solely marketing or transactions, but rather a place where passion is shared. This chapter will define the concept of ‘fashion space’ …

Cooperatives are special because the members not only own the cooperative, but also patronize it. CEO’s decision has an impact on the overall members’ interests. Understanding how CEOs differ from members regarding their evaluations on cooperative performance and what causes the differences, is valuable …

The German sportscar brand Porsche is one of the best-selling sportscar brands in the Netherlands, as stated in a research by the RAI association (2019b). Haaglanden Motorsport is a Porsche specialist, with its focus in maintenance, purchase, sales and additional services connected to Porsche. Over the …

Personalization seems difficult to apply. Some of these problems are caused by the fact that personalization means something different for every company and for the different factors in the value chain. This lack of agreement on the meaning of personalization limits successful communication between the …