Purpose Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

Abstract Digital innovation represents a novel and transformative form of innovation. This paper examines the impact of export experience on digital innovation, considering both technological and organizational dimensions. Using a large dataset of Chinese listed firms, we find that firms with high initial …

This thesis examines how German producers of whey powder can safeguard their exports to China against disruptions in the global supply chain. Based on literature, trade data and four in-depth interviews, it concludes that price fluctuations are less decisive than political, logistical and pandemic shocks …

Purpose: This study examined how the catering business quickly responded and recovered from the threats caused by COVID-19 with the use of social media in Beijing, China. It evidences how various catering businesses in Beijing continued to pursue their businesses after restrictive social distancing measures …

QUOTE “This thesis is going to discuss the historical, cultural and economic conditions that currently Chinese independent designers have to take into account, both when venturing in the Chinese as well as in the international markets – more specifically, those in the West.” ISSUE Due to several disruptions …

This review paper investigates and presents generalized answers to the two basic questions of port governance, namely how to govern and for what purpose. The study is based on a total sample of 118 studies on port governance. The results from the analysis of these studies show that port devolution and …

The Hospitality Business School of Applied Sciences situated in the Netherland, approached six bachelor 's degree students to conduct research in certain geographical areas for an upcoming master ' s degree in Hospitality Management. The students were also responsible for assisting HBS with the development …

Innovating moxibustion instruments while inheriting the traditional concept of moxibustion (Sichuan ARYI, 2009) is the motto of Sichuan ARYI Medical Technology Co, Ltd (ARYI), as stated on its official website. As the leading company in the creation and distribution of moxibustion apparatus, ARYI manufactures …

After the unconditional surrender of the Third Reich in May 1945, Germany no longer existed as a sovereign, independent nation. It was occupied by the four Allied powers: France, Great Britain, the United States and the Soviet Union. When it came to the postwar European recovery, the biggest obstacle …

In order to face the increasing concern about environmental issues by consumers and market requests, the environmental management system (EMS) has been adopted by numerous companies all over the world. With the rapid development of economy, China also faces the serious environmental issues. According …