Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

The Medical Research Council (MRC) framework offers a valuable guide for developing, evaluating and implementing complex interventions, to facilitate integration of research into practice. There is limited knowledge of how researchers design, evaluate and implement psychosocial intervention studies in …

Efficient hydrogen (H2) storage remains a major challenge for clean energy applications. This study presents an AI-driven methodology to optimize H2 storage in porous carbon adsorbents. A comprehensive dataset of 917 literature-derived entries was used to develop two machine learning models: Random Forest …

Recent debates in rural development suggest a growing interest in integrating landscape-based knowledge into participatory decision-making. This study contributes to this discussion by examining how landscape—understood as the interplay between human actions, natural processes, and soil systems—can be …

This thesis investigates how dynamic capabilities and their underlying microfoundations enable manufacturers to implement digital servitization as a means for circular business model innovation. Digital servitization and circular business model innovation are both gaining traction in the manufacturing …

This research investigates the absence of automation in the accounting process for SumUp’s Cash Advance service and evaluates whether automation is a feasible, beneficial, and strategic solution. The process, which was initially observed to be fully manual, raised concerns regarding operational inefficiency, …

The transition to a circular economy presents significant challenges for high-tech manufacturing, particularly among small and medium-sized enterprises (SMEs), which often face resource constraints. Digital Product Passports (DPPs) have emerged as pivotal tools for enhancing transparency, traceability, …

Purpose This study aims to investigate the impact of Generative AI (GAI)-produced marketing communication on consumer trust and behavioural intentions, particularly purchase intention. This study explores how GAI’s anthropomorphism and transparency influence these outcomes. The findings aim to expand …

This research explores how a heritage-driven, craftsmanship-oriented aesthetic can be effectively translate into digital fashion while retaining its original value. It explores the challenge of simulating traditional techniques in digital garments, focusing on the role of digital technologies such as …

Executive Summary This report presents an impact analysis of the co-creation methodology used in the CommuniCity project to adapt technological solutions to local community needs during the pilot phases. Integrating insights from the first and second rounds of pilots, it examines how the uptake of the …