In this chapter, seven intercultural teaching experiences are contextualised by using the Hofstede (2011) model on cultural dimensions. The experiences are from Australia, China, France, Germany, Russia, India and Thailand. They are analysed using Hofstede’s four cultural dimensions of Power Distance, …

The purpose of this research is to analyse how culture influences online advertisement by comparing the Netherlands and Spain. Online advertisement holds significant importance in the international market sector. The use of online advertisement has increased the past years and has become a vital promotion …

Deze scriptie richt zich op de interculturele samenwerking binnen het marketingteam van BEDRIJF. De marketingafdeling van BEDRIJF Nederland is samengevoegd met België, Duitsland en Oostenrijk. Op dit moment geven de medewerkers aan dat de organisatie moet werken aan samenwerking in verschillende surveys. …

In dit onderzoek staat de probleemstelling: “Hoe kan BEDRIJF inspelen op cultuurverschillen tussen Nederland en Frankrijk, bij het positioneren van zijn product in Parijs?” centraal. Nadat het probleem afgebakend en wel in kaart is gebracht, blijkt dat de theorie van Hofstede (2002) hierop het best aansluit. …

The purpose of this dissertation is to analyse purchase intention between citizens in the Netherlands with a Dutch or Chinese background between 18 and 60 years of age. Prior to this, it is necessary to investigate cultural differences by using the cultural dimensions of Hofstede. Cultural characteristics …

In this research report a port delay-analysis was created that showed the different ports where the Odin loaded and discharged. MV Odin is a general cargo ship which always sails in liner service. This means that MV Odin always loads and discharges in the same harbours. These harbours are in Oxelösund …

While the socio-cultural concept of gender inequality in the workplace has been an issue since time immemorial, it has received more and more attention in recent years. Gender inequality is considered to be an essentially contested concept in which biological and cultural differences form the underlying …

This research was conducted to find out what the cultural obstacles of Asian exchange students at The Hague University of Applied Sciences (THU) are, and in particular at the Academy of European Studies & Communication Management (ESCM). The research report aims at providing useful recommendations for …

Chapter 6 in Consumption culture in Europe. The chapter focuses on cultural differences in consumption across Europe and describes general attitudes towards consumption and brands, the significance of shopping, and how these are linked to the motives of consumption of alcoholic and non-alcoholic drinks. …

The ANWB department in Lyon helps Dutch people who have problems with their car in France. This department works with Dutch staff, but is situated in Lyon, France. Therefore it has to work closely together with French services. An international working environment can create a stimulating atmosphere …