Human Digital Twins zijn een opkomend type Digital Twin dat in de gezondheidszorg wordt gebruikt om persoonlijke ondersteuning te bieden. In navolging van deze trend zijn we van plan om onze virtuele fitnesscoach, een coachingplatform dat gebruikmaakt van draagbare gegevens over fysieke activiteit, naar …

This thesis explores why many people still hesitate to buy second-hand fashion, even though they care about sustainability. While the second-hand market is growing fast and expected to take up 10% of the global fashion market by 2025, many consumers still prefer to buy new clothes. This research looks …

The Use of K-pop Idols as Trend Forecasting Tools This thesis explores how K-pop idols and their fan communities co-create fashion trends, and how brands can leverage this dynamic as a forecasting tool. As traditional trend cycles become outdated in the fast-paced digital age, K-pop offers a real-time, …

This report explores the environmental factors that influence food choices among adolescents in the Netherlands. Through a literature review and analysis of existing frameworks like the Theory of Planned Behaviour and the determinants of food choices, the research identifies key drivers such as economic …

The visibility of sustainable energy measures is a channel of social influence, a means of conspicuous consumption, and affects the aesthetics of an environment. This study investigates how the visibility of sustainable household energy measures (i.e., installation of renewable energy and energy efficient …

Urban areas, particularly those surrounding universities, can present promising opportunities for small food businesses due to the high concentration of students seeking convenient and affordable lunch options. In Augsburg, Germany, Feinkost Glück, a family-run delicatessen and catering company, has …

Cooperation is more likely upheld when individuals can choose their interaction partner. However, when individuals differ in their endowment or ability to cooperate, free partner choice can lead to segregation and increase inequality. To understand how decision-makers can decrease such inequality, we …

This thesis explores the realm of books and bookstores; namely Waterstones Amsterdam in its quest to enhance their in-store customer experience. My client is Phillip Harte, Waterstones Amsterdam’s Branch Manager. This essay resorts to a key methodology, Design-Based Research, “which aims at designing, …

This article offers an overview of 94 scientific studies (published between 2006 and 2022) to examine how young people (ages 10–36) define, consume, and evaluate news. Research on news and youth has exploded over the past decades, but what can we conclude from it, and how should journalism scholars move …

Participatory energy planning at the local level engages citizens, builds legitimacy and trust, and increases successful implementation of renewable energies. In the context of heat planning, technology choices highly vary depending on the local context and social conditions and including social input …