Purpose This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and …

The widespread adoption of generative agents (GAs) is reshaping the healthcare landscape. Nonetheless, broad utilization is impeded by restricted access to high-quality, interoperable clinical documentation from electronic health records (EHRs) due to persistent legal, ethical, and technical barriers. …

This thesis investigates the restoration and structural reinforcement of a historically protected 19th-century residential building on the island of Hydra, Greece. Undertaken within the strict constraints of Greek heritage law (ΦΕΚ 594Δ/1978), the project aims to enhance structural safety and environmental …

This thesis investigates how dynamic capabilities and their underlying microfoundations enable manufacturers to implement digital servitization as a means for circular business model innovation. Digital servitization and circular business model innovation are both gaining traction in the manufacturing …

This graduation report explores the optimization of a small-scale, narrative-driven horror game, Shadows of Singraven, developed in Unreal Engine 5.4. The project was conducted as part of the Creative Media andamp; Game Technology curriculum in collaboration with XR-Lab and client Mark Boerrigter, focusing …

In recent years, artificial intelligence (AI) has begun to reshape creative workflows across the game industry, offering new possibilities for artists and developers alike. This graduation project investigates how AI-powered tools can be harnessed to improve the efficiency and creativity of 3D asset …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

Silence in education has been increasingly recognized for its positive role, though it can also evoke discomfort and varied interpretations. While research on silence in education is growing, little is known about teachers' conceptions of silence. This study explores 34 Dutch upper secondary teachers' …

Dit document presenteert een nieuw, op gedrag gebaseerd kader voor het verbeteren van de implementatie van regionale innovatiestrategieën voor slimme specialisatie (RIS3) door kunstmatige intelligentie (AI) te integreren met duurzaam alliantiebeheer. Op basis van vergelijkende casestudy's uit Noord-Nederland, …

This research investigates the absence of automation in the accounting process for SumUp’s Cash Advance service and evaluates whether automation is a feasible, beneficial, and strategic solution. The process, which was initially observed to be fully manual, raised concerns regarding operational inefficiency, …