This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

This rеport prеsеnts а strаtеgic mаrkеting аnd contеnt communicаtion аpproаch for Mаxxton B.V.-а lеаding SааS providеr in thе Еuropеаn hospitаlity sеctor-аs thе compаny еxpаnds into thе Frеnch mаrkеt. Thе rеport еxplorеs how Mаxxton cаn incrеаsе brаnd visibility аnd еffеctivеly position itsеlf аs thе …

This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

The study compares the market potential of innovative goat-milk products in Canada and the Netherlands. Using both desk and field research, it maps out the factors that motivate—or deter—consumers from purchasing goat dairy. Elements such as taste perception, health beliefs, sustainability, and price …

The shift from linear to circular business models is critical for sustainability in the construction and manufacturing sectors in the Netherlands. However, many companies face significant challenges in making this transition, including financial constraints, cultural resistance, and regulatory hurdles, …

This report records the research project conducted within the context of the work placement for the Graduation Internship: Business Research and Advice during the fourth year of the International Business program at HZ University of Applied Sciences. The work placement panned from 05 February 2024 to …

This Justification Logfile documents the research-based strategies and decisions for the annual STEAM and space festival "HELLO SPACE | Bulgaria Calling!" in Bulgaria. Utilizing Scaled Agile Framework (SAFe) principles, this report supports strategic initiatives aimed at improving the festival’s visibility …

This document provides a comprehensive justification for the internalization of SEO processes aimed at enhancing operational efficiency and client satisfaction. The current reliance on outsourced SEO services has led to inconsistencies in service delivery, communication gaps, and a lack of standardized …