Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

Implementation of green supply chain management (GSCM) has gained increasing attention as businesses seek to balance economic, social, and environmental sustainability. However, its adoption remains uneven across countries, particularly in developing economies such as Indonesia. This study aims to identify …

The shift from linear to circular business models is critical for sustainability in the construction and manufacturing sectors in the Netherlands. However, many companies face significant challenges in making this transition, including financial constraints, cultural resistance, and regulatory hurdles, …

This thesis explores technology that able to optimize a brand guidelines handbook digitally by integrating interactive elements. By doing extensive research with Brand Studio team and agency partners, key issues were identified, proving that this project emphasizes the need for an effective, efficient, …

This thesis explores technology that able to optimize a brand guidelines handbook digitally by integrating interactive elements. By doing extensive research with Brand Studio team and agency partners, key issues were identified, proving that this project emphasizes the need for an effective, efficient, …

This thesis explores technology that able to optimize a brand guidelines handbook digitally by integrating interactive elements. By doing extensive research with Brand Studio team and agency partners, key issues were identified, proving that this project emphasizes the need for an effective, efficient, …

This report records the research project conducted within the context of the work placement for the Graduation Internship: Business Research and Advice during the fourth year of the International Business program at HZ University of Applied Sciences. The work placement panned from 05 February 2024 to …

Het aantal woningbranden in Nederland is in het afgelopen jaar fors toegenomen. Op 13 november 2022 brak er brand uit bij studentenwoningen Riekerhaven in Amsterdam, waardoor ruim honderd mensen hun huis kwijtraakten. Dit complex is in beheer bij Lieven de Key. Ondanks dat dit wooncomplex aan alle wettelijke …

Scooperz is a Social and Influencer Marketing Agency, that aims to revolutionise the online presence of the most globally renowned brands and talents. They specialize in four key areas namely: Social Media Marketing, Influencer Marketing, Talent Management, and Social Media Management (Scooperz, 2024a). …

After reopening in March 2022 Sir Adam Hotel has been dealing with a declining guest satisfaction rate of 5,6% while providing the same guest experience. Studies have shown that this is caused by the increase of negative psychological effects which are caused by COVID-19. Resulting in complained behavior …