Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

Anaesthesiology residents at Leiden University Medical Center regularly undergo simulation training with a full-body manikin. This is a vital aspect of the clinical programme providing a stressful yet safe environment for effective critical resource management (CRM) training. Unfortunately, the COVID-19 …

Enterprises face increasingly complex cyber risks that threaten their continuity and operational stability. This study reveals that effectively integrating Cyber Security (CS) and Enterprise Architecture (EA) can significantly enhance Cyber Risk Management (CRM) by enabling a more holistic, proactive, …

The luxury real estate sector is a complex industry characterized by multiple factors. Hence, exclusivity, complex sales cycles, and, most importantly, the discerning expectations of high-net-worth individuals (HNWIs). Within Spain’s Costa del Sol, Drumelia Real Estate has established itself as a leading …

The intern Terezia Bellayova focused on research into positive results of increased customer satisfaction on the business success, followed up by research into concrete demands of the target group of the company and how the customers of the company can be more satisfied, with the aim of creating a valid …

Process Mining can roughly be defined as a data-driven approach to process management. The basic idea of process mining is to automatically distill and to visualize business processes using event logs from company IT-systems (e.g. ERP, WMS, CRM etc.) to identify specific areas for improvement at an operational …

In January 2022, TieTalent released Sourcer, their active sourcing platform, intending to optimize the hiring process via the use of technology. Initial projections called for a monthly recurring revenue of CHF50,000, a sign of product market fit and a solid foundation for expanding the strategy across …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

Voorheen werd het relatiebeheer door de verkopers in een Excel sheet verwerkt, maar dit was niet effectief en inzichtelijk genoeg voor alle andere medewerkers die deze informatie nodig hadden. Het proces had verbetering nodig zodat er efficiënter en sneller gewerkt kan worden. Om dit proces te verbeteren …

Dit onderzoek poogt zicht te krijgen op kansen en belemmeringen bij het profileren van de expertrol, om Crew Resource Management (CRM) op de intensive care (IC) te borgen. In twee onderzoeksgroepen, een kernteam en een expertteam, staat leren centraal in hetverkennen van de expertrol. Middels focusbijeenkomsten …