This chapter examines how Australian businesses operating in Singapore navigate digital transformation within the context of international operations. As digital technologies reshape the global business landscape, companies are increasingly leveraging tools such as cloud computing, artificial intelligence, …

Dear Reader, Welcome to Sustainable EU Economy. This book is more than a textbook—it is an invitation to explore how the European Union shapes business, society, and sustainability in today’s interconnected world. My hope is that it will inspire you to think critically, engage actively, and see how Europe’s …

This thesis investigates how dynamic capabilities and their underlying microfoundations enable manufacturers to implement digital servitization as a means for circular business model innovation. Digital servitization and circular business model innovation are both gaining traction in the manufacturing …

This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

African citizens are increasingly being surveilled, profiled, and targeted online in ways that violate their rights. African governments frequently use pandemic or terrorism-related security risks to grant themselves additional surveillance rights and significantly increase their collection of monitoring apparatus …

The high level of digitalization of financial products and services changed the banking landscape, leading to the emergence of digital banks, or neobanks. Despite the further advancement of digitalization and the rapidly growing customer base, many digital banks left the market just a few years after …

This Justification Logfile documents the research-based strategies and decisions for the annual STEAM and space festival "HELLO SPACE | Bulgaria Calling!" in Bulgaria. Utilizing Scaled Agile Framework (SAFe) principles, this report supports strategic initiatives aimed at improving the festival’s visibility …

This document provides a comprehensive justification for the internalization of SEO processes aimed at enhancing operational efficiency and client satisfaction. The current reliance on outsourced SEO services has led to inconsistencies in service delivery, communication gaps, and a lack of standardized …

As multifunctional places that combine shopping and hospitality with public space and residential functions, urban consumption spaces are sites where different normative orders surface and sometimes clash. In Amsterdam, such a clash emerged over touristification of consumption spaces, eroding place attachment …

This study provides a comprehensive analysis of the AI-related skills and roles needed to bridge the AI skills gap in Europe. Using a mixed-method research approach, this study investigated the most in-demand AI expertise areas and roles by surveying 409 organizations in Europe, analyzing 2,563 AI-related …