This thesis explores how food-related content on social media platforms like TikTok and Instagram influences the dietary behaviour of Dutch adolescents aged 15–18. Using both survey data and a focus group, the study reveals that emotionally engaging content, influencer promotions, and viral trends significantly …

Scooperz is a Social and Influencer Marketing Agency, that aims to revolutionise the online presence of the most globally renowned brands and talents. They specialize in four key areas namely: Social Media Marketing, Influencer Marketing, Talent Management, and Social Media Management (Scooperz, 2024a). …

What happens if there is a business that is strictly online, is available in multiple countries, therefore facing more competition, while having only one location for their office? This is how YourSurprise operates. Active in 28 countries, delivering almost to the whole world and having multiple websites. …

This research was done on behalf of ecohero, ecohero is experiencing a problem with its current social media marketing strategy. The company does not present as well on social media as management would like, in addition, no to hardly any sales are made through the social media marketing activities. Ecohero …

Showjumping stallion semen market is driven by the created demand. For example, it could be influenced by the horse evaluation system used in breeding associations. There are multiple market participants, however the current study is focused on the connection between three bodies: breeding organizations, …

Influencer marketing is een essentieel onderdeel in de marketingstrategie geworden om merkvertrouwen en naamsbekendheid op te bouwen en dit zal in de toekomst zo blijven. Hippische ondernemers zijn niet allemaal bekend met deze vorm van marketing, terwijl het belang van influencer marketing groeit. Dit …

The aim of this study is to investigate the factors affecting the entrepreneurial intention (EI) of university students. In order to do so, EI, individual entrepreneurial orientation, self-efficacy, perceived educational support, perceived relational support, perceived structural support, knowledge sharing, …

Influencers zijn inmiddels geen hype meer, maar een bewezen onderdeel van de (content)strategie. Inmiddels zien we een nieuw type influencer; de A.I.-generated influencer, gebaseerd op data en alleen bestaand in de virtuele wereld. Deze influencers zijn dankzij A.I. altijd op de hoogte van wat leeft …

The swift enhancement of technology has affected the business environment while higher education alone no longer plays a definitive role in the employment process. To meet the emerging requirements of employers, individuals, specifically students, need to develop more entrepreneurial tendencies. The …

The motive of this research is to provide YourSurprise with relevant information in order to create an effective influencer marketing strategy that support the long-term goals of the organization as a whole. YourSurprise and its employees have experienced that maintaining growth does not come as easy …