Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

Indigenous tourism plays a crucial role in sustainable development, cultural heritage preservation, and social equity. However, the integration of innovation in Indigenous tourism remains fragmented and underexplored. This research employs the Theory, Context, Characteristics, and Methodology (TCCM) …

This book explores inspirational entrepreneurial activities in the tourism industry of Ladakh, India. It particularly looks at ways to develop an entrepreneurial yet environment-friendly tourist destination. The book starts off with in-depth historical reflections of entrepreneurship and tourism in one …

At the moment, Indibleu operates on a B2B level where clients are coming through one of their partners. However, over the past years Indibleu has noticed that more clients start to come directly to make a booking instead of coming through a third party. Therefore, Indibleu wants to start using social …

This bachelor thesis focused on investigating various aspects of a student homeroom at Saxion University of Applied Sciences, including design, management, finances, and marketing. The research aimed to enhance the understanding of student and staff preferences and needs related to homeroom design, management, …

Binnen Ribhouse Texas Voorst leefde een angst dat na enkele jaren de populariteit zou afnemen. Dit komt omdat er tot op heden weinig tot niks met de marketing wordt gedaan.  Er is daarom besloten om een marketingimago te ontwikkelen dat een stabiele bezettingsgraad creëert voor Ribhouse Texas Voorst …

Dit porfolio is geschreven in opdracht van de gemeente Deventer. De gemeente Deventer heeft behoefte aan meer informatie over het begrip gastvrijheid en hoe dit te implementeren in de openbare ruimte. Op dit moment wordt er met een technische blik naar de leefomgeving van het stadscentrum van Deventer …

White paper: Financing the circular economy in the tourism sector For SMEs in tourism, a transition to a circular economy can often be costly. Crowdfunding is a promising financing approach for a circular economy in tourism as it can help avoid the bureaucratic and often complex funding application …

This Young professional semester portfolio consists a product and substantiation on: Digital marketing strategyThe form of the product is: Advice The client is a hospitality company in Apeldoorn: Proef-locaal Het Achterom (cafe, brewery)The management question is: ‘How can a digital marketing strategy …