Samenvatting

The growing interest of consumers and the constant pressure from customers to meet the demand, has increased the need to search for a strategy that creates the ability to stay competitive while being profitable and meeting the changing demands. Poultry processing companies need the ability to react quickly to market changes and consumer behaviour. This requires a well-developed infrastructure and logistical planning. The strong logistics sector offers great opportunities to create this advantage and support the Dutch poultry processes. In this research project a research was executed on how a vertical collaboration could positively contribute to an increased economic efficiency for Dutch poultry processing companies. For this research project the following research question was used “How can the Economic Efficiency be Increased through Vertical Collaboration with Logistical Parties in the Poultry Processing Industry in the Netherlands?’