Samenvatting

With this report, the researcher has conducted some research and draw some conclusion about Demand Planning in a wine importing company, this report can help all the company in the wine industry how want to implement a Demand Planning strategy and want to know how it can improve logistics operations in the supply chain. The demand Planning development starts with a demand study; this first period helps considerate sales history and cleaning up company’s dataset in order to have a better view on the transactions history and to plan a prediction depends on those results. To answer to this subject the researcher has decided to have a special focus on the Demand Planning in the wine supply chain and will answer to the question: How can demand planning effectively improve operations in UK wine importing companies?