Samenvatting

This thesis covers the topic of expanding Dutch Agri-tech businesses in France. From the software sector, a request was made for more knowledge on the French arable market. In this matter it was important to find out the knowledge of the farmer concerning arable registration software. It is known that the agricultural sector is digitalizing, the Netherlands is a leading country concerning technology. The purpose of this thesis is discovering which knowledge is already known and which knowledge is desired, in order to find out which information the companies should give the farmers. Also, how they can be reached. This was done through the following main question: "What is the optimal way for a Dutch smart farming software company to reach out to French arable farmers with their products?" This has been answered by finding the knowledge, attitude and behaviour of the farmers.