Consumers perception of quality labels on local food in Germany
to what extent do German consumers take labels, which indicate the origin of a product, into account when buying local foods? : a survey taken by Germans to discover their opinion on local food labellingConsumers perception of quality labels on local food in Germany
to what extent do German consumers take labels, which indicate the origin of a product, into account when buying local foods? : a survey taken by Germans to discover their opinion on local food labellingSamenvatting
This thesis is written with the purpose of getting a better understanding of German consumers opinion on different local food labels. The information is useful for German retailers and local food producers since it provides and insight into the consumers demand for local food and the according information through labeling. Particularly with regard to the PDO and PGI labels, the Regionalfenster label and the 14 German quality signs. To get this information a quantitative research has been carried out by obtaining data from 248 German consumers through an online survey.
| Organisatie | Aeres Hogeschool |
| Afdeling | Bedrijfskunde en Agribusiness |
| Partner | Aeres University of Applied Sciences Almere |
| Datum | 2021-08-09 |
| Type | Bachelor |
| Taal | Engels |
