Samenvatting

A very specific form of tourism takes more and more place each year in France, it is wine tourism. Wine is the second largest French export sector and is the first surplus agro-food sector and the second surplus sector in France, after aeronautics and ahead of chemicals / perfumes. France has been recognized as the world's leading tourist destination for years. In 2020 the arrival of the Covid-19 reduced by nearly 50% the international tourism revenue generated during the first 7 months of 2020. However, a specific wine from the southwest of France, Sauternes, has seen its market decline for a few years, so it is interesting to know how wine tourism can promote this product for export.