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Sustainability, health, and convenience in lion’s mane-based meat alternatives

understanding German consumer preferences

Open access

Sustainability, health, and convenience in lion’s mane-based meat alternatives

understanding German consumer preferences

Open access

Samenvatting

This report investigates German consumer priorities on sustainability, health, and convenience in relation to lion’s mane-based meat alternatives. Using literature reviews, questionnaires, and interviews, the study finds that while awareness is low, there is openness to adopting these products if marketed effectively. Health and convenience are significant factors in consumer willingness. Recommendations include targeted marketing and consumer education to enhance market acceptance in Germany.

OrganisatieAeres Hogeschool
AfdelingBedrijfskunde en Agribusiness
PartnerAeres Hogeschool Dronten
Datum2024-06-03
TypeBachelor
TaalEngels

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