45th EMAC Annual Conference 2016, Oslo
45th EMAC Annual Conference 2016, Oslo
Samenvatting
Presentation of conference paper: “The effect of personalization and message framing on marketing communication processing and response”
| Organisatie | Hanze |
| Datum | 2016-05-27 |
| Type | Conferentiebijdrage |
| Taal | Nederlands |
