Strategic Marketing Planning
A Step-by-Step ApproachStrategic Marketing Planning
A Step-by-Step ApproachSamenvatting
The book covers all aspects of marketing in 12 steps to write a marketingplan. In this second edition sustainability is added as a 'normal' part of marketing throughout the whole process. Also digitalization is integrated.
| Organisatie | Hanzehogeschool Groningen |
| Datum | 2024-01-10 |
| Type | Boek |
| Taal | Engels |
