Strategic Marketing Planning

Alsem, Karel Jan

Samenvatting

The book covers all aspects of marketing in 12 steps to write a marketingplan. In this second edition sustainability is added as a 'normal' part of marketing throughout the whole process. Also digitalization is integrated.

Trefwoorden

marketing strategie merkontwikkeling duurzaam gedrag digitalisering marketing strategy branding sustainable behaviour digitalization digitalisation Entrepreneurship SDG 12 - Responsible Consumption and Production ICT and Media Economics and Management People and Society

Thema

ICT & Media

Mens & Maatschappij

Organisatie

Datum	2024-01-10
Type
Taal	Engels

Strategic Marketing Planning

Strategic Marketing Planning

Samenvatting

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