Samenvatting

This research explores how integrating gamification with AI-powered menu systems can influence consumer behavior toward more sustainable food choices in urban restaurants. Through a mixed-method experiment using two website prototypes, findings reveal that personalized AI suggestions and sustainability scores can positively nudge consumers—especially when engagement is voluntary and transparent. While AI enhances decision-making, it must maintain the human element of dining. Practical and ethical considerations like data privacy, cost, and user resistance are also addressed. The study concludes that with thoughtful design, AI and gamification can support sustainable transformation in the food service industry.