Samenvatting

Wuxi Suofei socks Co. LTD is a company mainly produce all kinds of socks for export to Japan and America, the company has done export for more than 10 years. But recent years export industry in China is no longer popular than before, profit is reducing year by year. In order to survive in such a serious environment, the management of Company Suofei decided to start E-commerce, mainly focus on domestic market.
Suofei has set up the E-commerce department in February 2012, although the time period is still short until now, but the order quantities is increasing fast, it must say Suofei really done good sales promotion. With the increasing of sales there began to reveal problems. The lag in internal logistics system cannot meet the demand of E-commerce. Good management of E-commerce cannot without the support from internal logistics system. Export is quite different with E-commerce; internal logistics situation for E-commerce is far more complex than export. So Suofei now has bottleneck: Too difficult to handle so many orders, mistakes and time wasting leads to customer dissatisfaction. So, one of the main projects for Suofei now, is to optimize the internal logistics system to meet the demand of E-commerce. This report is written for this purpose.