Samenvatting

Linking farmers to markets widely viewed as a milestone towards promoting economic growth and poverty reduction. The vast opportunity in agriculture, tourism and light industries is available in Zanzibar will help to boost poverty reduction and sustainable development of the nation. However, the weak entrepreneurship culture, investment and institutional imperfections along the value chain and supply chain to prevent farmers and other actors in the chain to add value to their produce and identifying business opportunities. This research paper aims to identify quality demand and recommend strategies that will be used to improve the quality supply of goat meat for the institutional market in Unguja Island of Zanzibar, about seeking an opportunity for actors in the goat meat chain to add value their produces and reach higher market (Institutional market).