Samenvatting

The purpose of this dissertation is to test what makes an effective pitch and compare the theory Vs. the practice. During the entrepreneurial tech summit, Seedstars World, in Lausanne, 66 start-ups came together to pitch their start-up ideas to an audience of investors and other VIPS. The objective of the research is to find out what truly makes an effective pitch. Therefore, the main research question: what makes an effective pitch? has been explored. A self-developed rubric assessment was formed to test whether 7 factors that should make an effective pitch makes a good pitch. These 7 factors are factors that are constantly mentioned by most pitching experts within the theory analyzed. The objective was to test whether the theory by pitching experts truly makes an effective pitch when put into practice. The 7 factors involved are the following: using an effective attention getter, describing the problem and solution, paying attention to detail, being passionate, correct use of non-verbal and verbal communication, being clear, brief and specific, and lastly, well prepared. As such, this rubric was used to evaluate the 66 pitches at the Seedstars World Summit. The result of this research clearly suggest that the 7 factors were necessary to obtain a perfect score or reach the top three.

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