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Improving the corporate culture of NorYards

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Improving the corporate culture of NorYards

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Samenvatting

This advice report presents how to improve the inconsistencies between the national cultures of
NorYards in order not only to maintain the workforce of the company, but also strengthen and
improve the work efficiency. The advice consists of several steps that need to be undertaken. The
steps are derived from the conducted research that helped defining what aspects are important
and beneficial for creating an efficient corporate culture.
The report consists of 7 sections. The first section is Project Context, where the research aim is
explained, and the objective of the research is defined. Section 2, Organisational Context, gives
the insight into NorYards. Section 3, Theoretical Framework, contains the discussion of
literature, including the concepts and theory that are relevant for conducting research and
explaining the results. The theoretical framework is supposed to help analysing the research object,
and answering the research questions. In section 4, Research Strategy and Methodology, the
method of the research is explained, as well as the design of the survey and its analysis. This
section also presents the limitations of the research. Section 5 includes the findings of the
research. The data that were obtained during the research will be elaborated on in this section.
This information provides the foundation to drawing conclusions and developing the advice. The
conclusions are presented in Section 6, and show the interconnection between the research
objective and the research results, combining the results with relevant theories. The final section
is the Advice. The advice provides the solutions to the communication issues of NorYards.

Toon meer
OrganisatieHanzehogeschool Groningen
OpleidingInternational Communication
AfdelingInstituut voor Communicatie, Media & IT
Jaar2014
TypeBachelorscriptie
TaalEngels

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