Topical advertising: the role of timing and creativity in understanding its effectiveness
Rechten:
Topical advertising: the role of timing and creativity in understanding its effectiveness
Rechten:
Samenvatting
This dissertation consists of five studies, addressing the shortcomings in the advertising literature regarding topical advertising, timing, ad creativity, and the role of timing in ad creativity.
| Organisatie | Hogeschool Rotterdam |
| Lectoraat | Kenniscentrum Creating 010 |
| Datum | 2022-07-07 |
| Type | Proefschrift |
| ISBN | 9789493012257 |
| DOI | 10.48544/399cc64e-e462-482e-97a5-53a80a1b634d |
| Taal | Engels |
