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What can Design Bring to Strategy? Designing Thinking as a Tool for Innovation and Change

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What can Design Bring to Strategy? Designing Thinking as a Tool for Innovation and Change

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Samenvatting

This publication by Kathryn Best accompanied the Lector’s inauguration as head of the research group Cross-media, Brand, Reputation & Design Management (CBRD) in January 2011. The book outlines current debates around the Creative Industries, business and design education and the place of ’well being’ in society, the environment and the economy, before focusing in on the place for design thinking in creative and innovation processes, and how this is driving new applied research agendas and initiatives in education and industry.

OrganisatieHogeschool Inholland
LectoraatCross-media, Brand, Reputation & Designmanagement
Gepubliceerd in
Datum2011-01-17
TypeBoek
ISBN978-90-77812-33-4
TaalEngels

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