Samenvatting

When conducting research in and for the creative industries, there are a wealth of different
possible research approaches that can be taken - reflecting the diverse nature of the
disciplines (design, arts and crafts, advertising, architecture, fashion, film, music, TV, radio
performing arts, publishing and interactive software) and academic contexts (art schools,
business schools and universities) involved. The result is that there are variations in the
emphasis and approach taken to how students are taught to link theory with practice, and
how they view and engage with the concept ʻresearchʼ. The need for understanding and
awareness of a range of approaches is critical for anyone learning about and working
within design, business and the creative industries today.