Samenvatting

In this report the internal situation of Hölscher is analysed. Josef Hölscher GmbH is a ropery, wattle and producer for equestrian and dog sport equipment. Information about the most important elements is seized, which divine Höscher as well as the brand EQuest. Furthermore the 7S Model of Mc Kinsey is used to determine the internal shared values, structure, system, style, staff, skills and strategy. These points give an impression how the company functions and how it is organized and managed. The BCG is used as a product portfolio to explain the current situation of the different product categories.