This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

De druk van demografische veranderingen, technologische innovaties en een verschuivende onderwijsbehoefte richting Leven Lang Ontwikkelen noodzaken de CHE om zich verder te ontwikkelen als een lerende organisatie. De hoofdvraag van het onderzoek luidt: “Welke concrete stappen, strategieën en tools kan …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

De scriptie vergelijkt de markt voor huisdier­verzekeringen in Nederland met die in Zweden. Stijgende veterinaire kosten maken onverwachte medische uitgaven voor veel Nederlandse eigenaren steeds moeilijker te dragen, terwijl slechts 4% van de huisdieren verzekerd is tegen ruim 80% in Zweden. Door literatuuronderzoek …

Dit onderzoek brengt in kaart welke maatregelen dierenklinieken kunnen nemen om parent-friendly georganiseerd te zijn voor vrouwelijke werknemers met kinderen tot twaalf jaar. Uit enquête- en interviewgegevens blijkt dat voorspelbare en flexibele werktijden, faciliteiten rond schoolvakanties en kolven, …

This rеport prеsеnts а strаtеgic mаrkеting аnd contеnt communicаtion аpproаch for Mаxxton B.V.-а lеаding SааS providеr in thе Еuropеаn hospitаlity sеctor-аs thе compаny еxpаnds into thе Frеnch mаrkеt. Thе rеport еxplorеs how Mаxxton cаn incrеаsе brаnd visibility аnd еffеctivеly position itsеlf аs thе …

This research investigates the absence of automation in the accounting process for SumUp’s Cash Advance service and evaluates whether automation is a feasible, beneficial, and strategic solution. The process, which was initially observed to be fully manual, raised concerns regarding operational inefficiency, …

As sustainability becomes an increasingly important criterion in public sector procurement, technical service providers like Istimewa Elektro face growing pressure to demonstrate measurable environmental performance. This Bachelor thesis investigates how Istimewa Elektro can embed measurable sustainability …

To conclude, this research aimed to provide the knowledge management platform and HZ Studio insights on what can be worked on to make sure the platform implementation is successful. Throughout the process, I investigated the problem, the community aspect of it, the change aspect, the leadership aspect, …

Vlissingen is turning into an unattractive student city with an increasing student outflow due to several factors like the ‘Wet Internationalisering in Balans’ (a national policy affecting international education), few educational institutions, limited variety of study programs, limited nightlife and …