This thesis explores how organizations can build stronger trust and transparency in AI-driven marketing. It examines customer concerns around data use, personalization, and algorithmic decision-making, and identifies practices that make AI more understandable, fair, and responsible. Through interviews …

Complex eHealth interventions—featuring multiple components within dynamic systems—are used for healthcare improvement. Public–private partnerships (PPPs), combining resources, expertise, and technology, are crucial in this context. Yet, integrating these interventions into practice remains challenging. …

This research report explores the organizational, operational, and supply chain factors which contribute to the carbon footprint of Grand Cafe De Tijd and identifies effective strategies to reduce it.

This study provides insights into the requirements for client-led strategic renewal of Smart Maintenance Management (SMM) in the construction industry by analyzing its institutional context. A single case study is conducted within a public-sector facility management (FM) organization that operates as …

This research explores how government policy can support the development of sustainable workforces by addressing zero-hour contracts, with a focus on existing literature, restaurants in Amsterdam, and experts on the topic. A sustainable workforce is defined as one that supports employee wellbeing, job …

As the world transitions toward sustainable energy systems, the integration of digital technologies in energy infrastructure has introduced new cybersecurity challenges. Smart grids, renewable energy networks, and data-driven management systems depend on secure digital communication to ensure stability …

Responding to society’s growing concerns for climate change, European Union (EU) launched European Green Deal (EGD) a plan to transform Europe into a sustainable community. Acknowledging the vulnerability of coal regions in this transition, EU offers support to these regions to reduce negative impacts …

This report explores the environmental factors that influence food choices among adolescents in the Netherlands. Through a literature review and analysis of existing frameworks like the Theory of Planned Behaviour and the determinants of food choices, the research identifies key drivers such as economic …

This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and misalignment …

This thesis explores the design and development of a customizable avatar system within Unity, aimed at facilitating conversations between healthcare professionals and their clients regarding family relations, mental health, and self-image in mental health facilities. Employing a multi-phase research …