This report is written for Pavino sgroppino, a supplier of the upmarket cocktail sgroppino. The drink consists of lemon sorbet, prosecco and vodka, which is prepared with great craftsmanship in the kitchens of Pavan. Pavino is a supplier for hospitality occasions and a few wholesalers. The goal of this …

Pokémon Go, Facebook check-ins, Google Maps, public transport apps and especially smartphone apps are increasingly becoming traceable and locatable. As ‘check-in’, features in social media and games grow in popularity they pinpoint users in relation to everything else in the network, making physical …

In the Netherlands, research on student success has been highly influenced by Tinto’s integration theory. As part of my broader PhD research, I investigate the possible influence of the use of social media by first year students in higher education on student success. In previous studies I measured the …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

Stadstheater Zoetermeer is an organisation that provides a stage for individuals and groups with a desire to perform. On the other hand Stadstheater Zoetermeer is an organisation that provides a place where visitors can enjoy theatre. Their goal is to discover, to experience and to meet new people, old …

G&W Ros te Waddinxveen is een biologische supermarkt die natuurlijke cosmetica, gezonde voeding, vitamines en mineralen verkoopt. Sinds 6 november 2014 heeft G&W Ros een Facebookpagina opgericht om online betrokkenheid te creëren. Zij willen middels Facebook meer naamsbekendheid creëren, het klantenbestand …

De organisatie verkoopt producten via winkeliers in Nederland en andere Europese landen. Omdat de verkoop via derden gaat, hebben zij geen idee wie hun klanten zijn. Zij hebben echter wel grip op de online activiteiten van hun socialmediakanalen. De organisatie is al een paar jaar online te vinden …

Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …

Despite the current recession, Brazilian outbound travel continues strong. Long-haul travel beyond South America tripled between 2002 and 2012. When travels to Africa are taken into consideration, the preferred destination is South Africa. Between 2003 and 2008, 150,188 Brazilians travelled to South …

Restaurant Kaart is een organisatie die gericht is op het aanbieden van 50% korting op het eten tijdens lunch of diner bij aangesloten restaurants en biedt dit concept aan met een lidmaatschap op basis van één jaar á 65 euro. De kaart is alleen via de website verkrijgbaar en zowel middels een fysieke …