As an e-tailer in the Dutch market mydays has been looking to optimize its online marketing strategy. This strategy should lead potential customers into the buying process. Although the Dutch are avid users of the Internet and its platforms there is not a widely accepted general online marketing strategy …

Positive Travels is an online company that organises trips for business companies and for people who want to go on a holiday for leisure purposes. It was developed from its parent company Positive Business Events. Positive Travels offers trips with different themes and trips are mostly tailor-made. Positive …

Tim Hortons is a Canadian quick service restaurant best known for its coffee and doughnuts. It opened its first coffee shop in 1964 in Hamilton, Ontario. From the start, Tim Hortons has focused on top quality products that are always fresh and delivering exceptional service. It has grown into the largest …

Purpose This paper's aim is to determine whether shopping facilities in a waiting area influence customer behaviour and whether these behaviours positively influence their satisfaction and related sales of the displayed products. Design/methodology/approach The approach used was a field experiment. At …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

The purpose of this research is to provide an advice for FrieslandCampina whether it is feasible to expand its activities to the emerging market Brazil. Therefore the research question of this report is as follows: "Is it feasible for FrieslandCampina to expand its activities to the emerging market Brazil …

In een periode van 20 weken heeft de student Paul van Kaam een afstudeerproject doorlopen bij het bedrijf Webtraders. Webtraders is een online marketingbureau die op verschillende platformen haar klanten online succesvol maken. Webtraders heeft in de laatste jaren een enorme groei als bedrijf doorgemaakt, …

This report contains an internal and external analysis of Brand New Day. The goal of the report is to see which improvements Brand New Day has to conduct to reach their marketing objective of 2013. By analysing the internal and external factors recommendations will be made to reach the marketing objective …

Sensata is major manufacture of sensors and controls, operates worldwide and has its production facilities in low cost areas such as China and Korea. The total revenue is 1.5 billion USD, with the major contribution of America's market. The EMEA business unit is located in the Netherlands and employs …

Veel bedrijven stemmen hun communicatie en interactie met de consument af door te segmenteren op kanaalgebruik. In deze studie tonen wij aan dat een focus op kanalen maar zeer beperkt bruikbaar is. Deze beperking is een logisch gevolg van het feit dat de meeste consumenten meerdere kanalen gebruiken, …