100%NL is een Nederlandse radiozender die sinds 8 juli 2006 uitzendt in Nederland. Op 100%NL horen de luisteraars verschillende hits van grote artiesten uit Nederland. Het onderzoek en het daarop aansluitende advies heeft betrekking op de organisatie 100%NL. 100%NL is bij mensen in Nederland voornamelijk …

This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

Decos Mobile Solutions BV is one of the subsidiaries of Decos Technology Group, located in Noordwijk, The Netherlands. Decos Mobile Solutions BV offers a fleet management system called ‘Cartracker’. These systems, in the form of black boxes (hardware), are installed in vehicles of organizational fleets. …

Windrecht is a B2B lead generation office that connects clients to potential clients. At the moment Windrecht uses cold calling as the only way to obtain new clients. Windrecht does not use online channels, in order to obtain new clients. Besides, all the current clients came from the social network …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

This report is written for Pavino sgroppino, a supplier of the upmarket cocktail sgroppino. The drink consists of lemon sorbet, prosecco and vodka, which is prepared with great craftsmanship in the kitchens of Pavan. Pavino is a supplier for hospitality occasions and a few wholesalers. The goal of this …

Zizerones is a start-up company that currently develops a Software as a Service (SaaS) called Guidango for tour guides and companies that operate within Spain’s tourism sector. This report has been written to facilitate recommendations on the communication between Guidango and its clients on social media. …

In dit onderzoek wordt gefocust op het persoonlijk contact tijdens het aankoopproces in de levensmiddelen B2B sector. Het doel van dit onderzoek is om advies te verlenen in hoeverre persoonlijk contact dient plaats te vinden tijdens het aankoopproces in de levensmiddelen B2B sector. Alsmede wordt er …

Currently, Delicatezze d'Italia is one of the biggest Italian wholesalers in The Netherlands (third largest with a market share of 15%). Considering that Delicatezze d'Italia delivers the majority of its products to clients in the Randstad, the Italian wholesaler is interested in expanding its business …

1e alinea column: Hoe kun je nou de lessons learned van social media zo opschrijven dat corporates met hun duizenden controllers en compliance officers er iets mee kunnen? The social company en het ver-internetten van de bedrijfsvoering zetten onderstaande principles op de Business Balance Scorecard. …