Objective: This empirical study of Dutch SME entrepreneurs examines how they manage B2B relationships using both digital and physical means, aiming to provide insights and guidelines. Prior work: The coronavirus pandemic has profoundly impacted how SMEs manage B2B international relationships, with many …

The developments in city logistics are leading to an increasing number of smaller, time-sensitive deliveries. The parcel market has consistently grown over the past decade, with emerging business models such as ship-from-store (both B2C and B2B) and quick commerce. Moreover, companies are increasingly …

At the moment, Indibleu operates on a B2B level where clients are coming through one of their partners. However, over the past years Indibleu has noticed that more clients start to come directly to make a booking instead of coming through a third party. Therefore, Indibleu wants to start using social …

Afstudeerscriptie met als onderzoeksvraag: “Met welke strategie kan Kikstra Outdoor Concepts de B2B markt het beste betreden?” Dit onderzoek heeft als doel meer inzicht verkrijgen in het B2B marktsegment en de daarbij behorende marktstrategieën. Vier deelvragen zijn hierbij gesteld: 1. Welke kansen …

Print.com is an international printing company with offices in the Netherlands, Belgium, France and Germany. With over 200 employees who work in several departments: Crew Control, Ground Control, Finance, Supply Chain, Customer Journey, Frequent Flyers, Co-Creation, Brand & Concept, and Tech. I am part …

Most beginning food forests face the following challenge: how do we get the harvest to the consumer? At food forest 't Mortelke they had the same question. The following research presents the answer to the following question: 'What are potential outlets for the harvest of Voedselbos 't Mortelke and how …

Business owners seem to recover. 52% of the business owners can pay their bills on time and 60% have enough financial resources to continue their business. Business investments are rising and the number of business owners having a lower renumeration than in 2019 are diminishing.The number of business …

Looking at the trends in the four quarters of 2021, it is clear that (partial) lockdowns of sectors have been very bad news for business performance. Also not directly hit sectors like the care and service industry underperformed. The horeca, retail and cultural sectors were hit hardest by recurring …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

De centrale vraag voor dit afstudeerproject luidde: Op welke manier kan FICA (Food Innovation Community Amsterdam) door middel van relatiemarketing zorgen dat haar aangesloten netwerk aan bedrijven een kwalitatief sterke samenwerking aangaan? Hierbij zijn vier deelvragen geformuleerd. 1. Wat is er in …