Recent developments in digital technology and consumer culture have created new opportunities for retail and brand event concepts which create value by offering more than solely marketing or transactions, but rather a place where passion is shared. This chapter will define the concept of ‘fashion space’ …

Virtual communities are online spaces with potential of integration of (member-generated) content and conversations [7,8]. In our research project we are interested in the adoption and building of virtual communities in organized sports, that is to say in the voluntary sports clubs (VSCs) in the Netherlands. …

This chapter begins with an exploratory approach to understanding how online branded video results in positive impressions among viewers. Scholars have examined the characteristics of videos that contribute to their appeal. Separate strands of literature have identified social practices and emotions …

Gebaseerd op publicatie van Bielaczyc & Collins (1999) zijn 14 kaarten ontwikkeld met principes van effectieve leergemeenschappen. Op de voorzijde staat de naam van het principe en de achterzijde staat de toelichting. De kaarten met principes kunnen worden gebruikt om dialoog te voeren en richting te …

Het winkellandschap in Nederland verandert in steeds sneller tempo. En de binnensteden veranderen mee. Door de voortschrijdende digitalisering ontstaan nieuwe manieren van communiceren en leveren. Nieuwe generaties zoals millennials (20-40 jaar) en nieuwe ouderen tonen een ander winkelgedrag dan voorgaande …

In our network culture totally different and new spaces have developed. In cyberspace there are new forms of location-based communities. No communities based on membership, ideology or doctrine, but open spaces where people find each other in a shared interest: fluid communities, in jargon called ‘affinity …

Internet memes are rewarded with popularity for their repetition of recognizable ideas. Likewise, meme communities tend to adopt a politics that is conservative - especially when the source material readily lends itself to that very politics. In the case of Star Wars, a tale of heroism is being twisted …

Presentation of the NAIP-working group 3: Online learning - Cross Arts (2016-2018)

The wide use of social media has facilitated new social practices that influence place meaning. This paper uses a double case study of two neighborhood blogs in gentrifying communities, to explore the role of social media in sharing place associations and community formation. Drawing on Collins’ theory …

Relatively new products which are mostly marketed by online communities and online influencers as healthy or having therapeutic effects are being sold across Europe and United States, online or local drugstores, without ensuring that these products go through any quality analysis. This introduces a threat …