Countless small businesses struggle on a daily basis with gaining a healthy level of brand awareness and customer retention. Many of these businesses face bankruptcy or high staff turnover due to the larger chains and franchises having a higher budget and more accessibility to certain resources. While …

As an e-tailer in the Dutch market mydays has been looking to optimize its online marketing strategy. This strategy should lead potential customers into the buying process. Although the Dutch are avid users of the Internet and its platforms there is not a widely accepted general online marketing strategy …

SAMENVATTING Dit onderzoek gaat over de modewebsite Fashionscene.nl: een website voor modebewuste vrouwen van 16 t/m 39 jaar. De website brengt zeven dagen per week modenieuws, de laatste trends, inspiratie en achtergrond verhalen uit de mode (Fashionscene, 2014). Aanleiding voor dit onderzoek zijn de …

This marketing communications report was commissioned to examine how Primaflora can start internet marketing in order to establish valuable customer relationships and increase customer numbers for its German flower shops. The company’s main goal for creating an online presence is to increase brand awareness, …

This study provides an exploratory analysis on the topic of online buying behavior of buyers in the packaging industry. To add, this research longitudinally analyzes the existing information on the topic, which has been gathered in the years 2014 to 2017. In addition, this information is then compared …

This research was carried out for LaBritannique, a small business in the catering and event management industry in Brussels. The aim of this research is to advise on how to improve LaBritannique's current online marketing strategy in order for the company to better reach its target audience. Traditional …

Gastblog op Marketing Online ter gelegenheid van een kennisdiner van het NIMA Noord over zorgmarketing.

To make a short summary of this Thesis project, it is written for Finca Rosario situated in Gran Canaria. The client 's desire is to enter the market and to be a luxurious villa with its marvelous orange - tree plantation in a unique region of Gran Canaria in a village called Fataga. Since the business …

The ever changing world of Internet has transformed traditional marketing and companies since the start of the World Wide Web. Every day billions of people around the world use the Internet for entertainment, shopping, search, social purposes, and much more. This behaviour is changing the way companies …

Kooyman Eigen Huis is a real-estate agency that is active in Drechtsteden. It was founded by the two brothers Teun en Henk Kooyman in 1976. The business has been thriving since then. However, the realestate climate has changed and a new strategy needs to be formulated. The company strives to innovate …