The aim of this study is to unpack the value of ethnographic research as a relevant methodology for studying and developing new business models. A pop-up store we ran for three months in 2020 served as a testlab to experiment with value creation around buying, swapping and borrowing secondhand …

There is increasing evidence of inter-organizational or cross-sector collaboration between social enterprises and for-profit companies to address sustainability challenges. Despite the emerging interest in such collaboration, the actual processes behind it often remain a ‘black box’. This case study …

This paper seeks to make a contribution to business model experimentation for sustainability by putting forward a relatively simple tool. This tool calculates the financial and sustainability impact based on the SDG’s of a newly proposed business model (BM). BM experimentation is described by Bocken …