This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

This thesis explores how food-related content on social media platforms like TikTok and Instagram influences the dietary behaviour of Dutch adolescents aged 15–18. Using both survey data and a focus group, the study reveals that emotionally engaging content, influencer promotions, and viral trends significantly …

Levensvaardigheden is een onderwijsprogramma wat zich richt op sociaal-emotioneel leren. In dit onderwijsprogramma komen er aan aantal vaardigheden aanbod: zelfbewustzijn, zelfmanagement, sociaal bewustzijn, relatievaardigheden en verantwoordelijke besluitvorming. Het levensvaardigheidsprogramma op …

Content moderation is commonly used by social media platforms to curb the spread of hateful content. Yet, little is known about how users perceive this practice and which factors may influence their perceptions. Publicly denouncing content moderation—for example, portraying it as a limitation to free …

Westerse professionals die naar Japan willen verhuizen, ervaren obstakels zoals taalbarrières, cultuurverschillen, sociale isolatie en werkgerelateerde uitdagingen. Dit afstudeerproject richt zich op het verlagen van deze drempels door middel van social media content en een online community. Door praktische …

Short abstract: This paper brings a media theoretical perspective on mediatized wars. It argues that the affordances and use cultures of popular social media platforms turn wars into live media events, involving both people who are living under war and those joining in from a distance. Long abstract: …

Hacktivism represents the promotion in the cyber landscape of ideo-logically motivated agendas using hacking techniques. Despiteresearch on the topic has provided some clues on how hacktivistnetworks develop, the processes behind their evolution remain mostlyunknown. This gap in the literature prompted …

This article offers an overview of 94 scientific studies (published between 2006 and 2022) to examine how young people (ages 10–36) define, consume, and evaluate news. Research on news and youth has exploded over the past decades, but what can we conclude from it, and how should journalism scholars move …

The pervasive use of media at current-day festivals thoroughly impacts how these live events are experienced, anticipated, and remembered. This empirical study examined event-goers’ live media practices – taking photos, making videos, and in-the-moment sharing of content on social media platforms – at …

This ‘cohort profile’ aims to provide a description of the study design, methodology, and baseline characteristics of the participants in the Corona Behavioral Unit cohort. This cohort was established in response to the COVID-19 pandemic by the Dutch National Institute for Public Health and the Environment …