Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

This thesis investigates why consumers in Germany and the Netherlands are increasingly choosing non-alcoholic beer over its alcoholic counterpart. A quantitative on-line survey (≈ 300–400 respondents) assessed perceptions, purchase intentions and opinions on recent government regulations affecting the …

Currently, the Netherlands is still experiencing high levels of food waste, especially among young adults. Despite growing awareness on this topic, one specific group remains largely unexplored: Dutch vocational education (MBO) students. Therefore, this project explores the perceptions and current behaviour …

As artificial intelligence (AI) reshapes hiring, organizations increasingly rely on AI-enhanced selection methods such as chatbot-led interviews and algorithmic resume screening. While AI offers efficiency and scalability, concerns persist regarding fairness, transparency, and trust. This qualitative …

This thesis explores how food-related content on social media platforms like TikTok and Instagram influences the dietary behaviour of Dutch adolescents aged 15–18. Using both survey data and a focus group, the study reveals that emotionally engaging content, influencer promotions, and viral trends significantly …

This study explores the perceptions of young people in Gitega, Burundi, regarding gendernorms and intimate partner violence against women (IPVAW), comparing in particularyoung people from Abatangamuco households with those from non-Abatangamucohouseholds. The Abatangamuco movement, a local initiative …

This study examines to understand community perceptions towards FGM in Garowe District, Somalia. FGM is deeply rooted in Somali culture, and it is viewed as a necessary rite of passage to maintain girls' purity, modesty, and marriageability. Despite increasing awareness of the serious health risks, such …

Heritage organizations, particularly libraries, prioritize digitization as part of the global Digital Transformation for preservation and accessibility. However, this focus can sometimes overshadow Human Sustainability, which is crucial for preserving and enhancing human resources within the organization. …

De publieke perceptie van paardenwelzijn in hippische disciplines wordt steeds meerbekritiseerd, vooral doordat sociale mediaplatforms zoals Instagram de meningenvormen. Deze studie onderzoekt hoe deze percepties variëren tussen de hippischedisciplines dressuur, springen, eventing en racen op basis van …

The report explores Dutch consumers' perceptions of the Nutri-Score system, focusing on awareness, behavioral changes, and understanding of nutritional quality. While 92% are aware of Nutri-Score, usage during purchases remains low, with only 9.6% citing it as a main factor. Demographic factors, such …