Samenvatting

Today, online business offerings are seemingly increasing in popularity in response to consumer demands, reflecting on e-commerce developments. In relation to e-commerce and online service important factors identified in literature include design, customer service, security/privacy, and fulfillment. It is further suggested that the combination of these lead to a high quality in E-service, providing promise for customer satisfaction and increased customer trust. The popularity of chocolate products leads to increased chocolate consumption within developed nations. Current work identifies important factors for intensifying the consumer to buy product including for example, indulgent moments, healthy chocolate, trustworthy chocolate, and chocolate taking new forms. Further literature noted factors for example, type, price, and brand. Although e-commerce models have emerged within the food industry, there is little research within the success factors within online chocolate sales. The aim of this research is to identify and assess the key factors that drive the online business, for example, flavour, trends, and service. This paper is developed for online chocolate business to give an insight to the important consumer related aspects in respect to decision making.