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Subscription model adoption in the coffee industry

an analysis of the impact implementing the subscription model while offering products directly to consumers has on SME coffee businesses in the Netherlands

Open access

Subscription model adoption in the coffee industry

an analysis of the impact implementing the subscription model while offering products directly to consumers has on SME coffee businesses in the Netherlands

Open access

Samenvatting

The aim of this thesis was to assess how business processes, particularly logistics and customer service, of an SME coffee retailer in the Netherlands are affected by the implementation of the subscription model while offering products directly to the consumer. Omnichannel retailers are increasingly introducing subscription-based delivery services. However, little is known about the effects of the implementation on logistics and customer service processes particularly in small to medium enterprises. Therefore, the following main question was developed: What are the effects of adopting the subscription model in direct consumer channels of SME coffee retailers in the Netherlands?

OrganisatieAeres Hogeschool
AfdelingInternational Food & Agribusiness
PartnerAeres University of Applied Sciences Dronten
Datum2021-08-09
TypeBachelor
TaalEngels

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