Samenvatting

With globalization and growing population, the food industry is facing sustainability challenges and customers’ concerns about environmental issues are increasing. As customers play an important role in the food system, it is important to understand their perception and understanding of sustainability aspects. With the globally changing lifestyles of customers, the convenience food industry is rapidly growing. Therefore, the goal of this research was to gather information about customer understanding of plastic packaging used for convenience food products in the European Union. A survey was created and 197 answers were collected from respondents from 7 European countries and age all age groups.