The growing interest of consumers and the constant pressure from customers to meet the demand, has increased the need to search for a strategy that creates the ability to stay competitive while being profitable and meeting the changing demands. Poultry processing companies need the ability to react quickly …

Zorg-Vuldig is een onafhankelijke zorgorganisatie, gespecialiseerd in kraamzorg, thuiszorg, begeleiding en advisering. Klanten die de kraamzorg afnemen bij de Zorg-Vuldig zijn zeer positief. Desondanks heeft de organisatie al drie jaar te maken met een daling in het aantal klanten. Zorg-Vuldig wil daarom …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

New national culture model has been made up to analyse how the Dutch culture affects the Dutch consumer buyer behaviour.

Brand managers have several options in their quest to connect their brands with consumers.They may stress functional brand attributes and benefits, their brand's personalitytraits, or their brand's values (the human values attached to the brand). Which of these is most important to consumers is an open …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

Values motivate consumer behaviour. The objective of this research is to show the impact of cultural differences on the consumer value system. The Netherlands and Chile were compared to identify to what extent differences between both cultures have an effect on what consumers value, and how this influences …

This is a thesis written for the owners of Zomerliefde. Zomerliefde is a wine especially for festivals. The wine is available in a plastic bottle, so at festivals the wine can be sold by bottle. This report and research has been executed, because Zomerliefde is a new company that wants to know how they …

The primary research question for this project was “How can Royal FloraHolland increase the consumer spending on Dutch flowers and plants in Turkey?” with the aim to study causes and reasons for the low consumption of flowers and plants in Turkey. The research question was answered through desk and …

The purpose of this thesis report was to focus on the difference in effectivity between social media and traditional marketing regarding the buying behaviour of Dutch youngsters (16-25) for contemporary fashion brands. The objective of the research was to examine whether there is actually a difference …