For this exploratory study we aim to provide knowledge and insights concerning the processes of setting up, implementing and managing online communities as a part of the product/services offer of media companies. The goal is to increase their reach amongst target groups, to strengthen involvement with …

Consumers expect product availability as well as product quality and safety in retail outlets. When designing or re-designing fruit and vegetables supply chain networks one has to take these demands into consideration next to traditional efficiency and responsiveness requirements. In food science literature, …

The Netherlands breeds higher segment, potential Olympics horses with unbelievably high price ranges. These horses are already being exported internationally. However, the export approach might lack efficiency. The following research question is brought forward to research whether this sector has potential …

As the value of brands represents enormous amounts of money to companies, understanding how to influence what drives consumers in their brand selections and brand loyalties is a matter of great importance. The present study, conducted through an online survey amongst 410 students between 18 and 26, contributes …

The Saxion University of Applied Sciences has recently started the project “Safety at Work”. The objective of the project is to increase safety at the workplace by applying and combining state of the art artifacts from the three disciplines: 1) Ambient Intelligence 2) Industrial & Product Design and …

These are hard days for companies: they have to survive in a market that has been hit by a financial crisis. Many countries in Europe have severe problems trying to overcome this financial crisis. The main remedy applied by governments is to cut back on expenditure, but on the other hand it is said that …

These are hard days for companies: they have to survive in a market that has been hit by a financial crisis. Many countries in Europe have severe problems trying to overcome this financial crisis. The main remedy applied by governments is to cut back on expenditure, but on the other hand it is said that …

De Creatief procestheorie is een waardevolle grondslag gebleken voor de Creatieve Therapie in Nederland. Door diverse ontwikkelingen is de Creatief procestheorie als zodanig minder zichtbaar geworden binnen het onderwijs en de vakliteratuur. Hierdoor heeft de ontwikkeling in zowel verbreding als verdieping …

This paper revisits how and why new multinational knowledge-based strategies and multi-level governmental policies influence the upgrading process of regions in developing economies. Automotive multinationals traditionally exploited local asset conditions, but it is shown that they have also been contributing …

Much research effort is invested in developing enzymatic treatments of textiles by focusing on the performance of enzymes at the laboratory scale. Despite all of this work, upgrading these developments from the laboratory scale to an industrial scale has not been very successful.Nowadays,companies are …