Talent&Pro is a Dutch secondment firm, which outsources specialized consultants to financial organizations and offers them professional traineeships. This advice report proposes a communication strategy for Talent&Pro, in order to boost its brand awareness and increase the number of applicants it attracts. …

The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

This research is to gather insights into Talent mobility across brand portfolio’s, the support they are receiving from TM and the internal barriers that are possible hindering and limiting their mobility aspirations. Talent are unanimously supported in their endeavours of mobility, facing the consequences …

This research provides a practical contribution into the topic of self-esteem and personal branding among female talents. The ultimate goal of this research is to identify how the concept of personal branding can compensate for females self-esteem associated with gender roles. Within this research the …

This study provides an overview of nine key elements that, according to stakeholders, contributed to the success of the Zwolle Healthy City approach, an integrated community-based approach aimed at reducing socioeconomic health inequalities. The key elements contain collaboration between a variety of …

This study offers insights into when brand marketing should be aligned with personality traits and human values, respectively.

The focus of this chapter is the customer journey, a concept that has emerged from business practice and that now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple …

This research examines how Yoni can raise awareness by using an Instagram strategy. Yoni is a Dutch brand, which sells feminine hygiene products that are safe for the female organ and sustainable for the environment. This brand’s mission is to raise awareness about the dangers of regular feminine hygiene …

Scriptie ter afronding van opleiding IVK

Vuur was altijd een belangrijk onderdeel van het natuurlijke proces in de bossen van Noord-Amerika. De indianen speelden hierbij een belangrijke rol in het opzettelijk aansteken van deze branden. Deze gecontroleerde branden droegen bij aan de openheid van het landschap om beter te kunnen jagen en verzamelen. …