ENPICOM is a biotechnology company shifting its focus toward machine learning operations (MLOps), but its branding did not reflect this change. Brand materials were inconsistent and lacked a clear direction, which made it difficult for designers and marketers to maintain a unified identity. This project …

This thesis explores the development of an interactive digital brand platform for TRIMM, a B2B digital marketing agency. The main problem of the assignment was the lack of a centralized, unified and user-friendly system for accessing brand guidelines and assets. This led to inconsistency in branding …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

In this thesis, the findings pertain to the problem statement “what requirements should be met to upgrade the existing website effectively, with the main focus on the home page, markets promotion, about page, resources and contact page, considering user experience, functionality, and visual appeal?”. The …

The purpose of this study is to provide a better insight into the impact of rebranding on stakeholders; the case for this study is the rebranding of the Hotel Management School (HMS). This research has explored how the stakeholders have experienced rebranding and how the rebranding has affected the brand …

Framewell is a handcrafted framing company that wished to improve their customer 's impression of the quality and trust levels of the brand. This project focused on creating an effective visual identity conveying the brand 's personality, a sense of high-quality, and the company 's trustworthiness. Based …

This research provides a practical contribution into the topic of self-esteem and personal branding among female talents. The ultimate goal of this research is to identify how the concept of personal branding can compensate for females self-esteem associated with gender roles. Within this research the …

100%FAT is een creatief bureau en producent van maatwerk interactieve installaties waarmee zij hardware, software en content combineren tot een interactieve installatie of complete experience. 100%FAT wil graag duidelijk maken aan klanten wat ze doen en waarvoor ze te benaderen zijn, dit is (vooral op …

Directing branding towards an international landscape allows non-governmental organizations (NGOs) to expand to new scenes and reach larger audiences. This can open doors potentially leading to an increase in growth and impact, through collaboration with international organizations and increased fundraising …

Recent developments in digital technology and consumer culture have created new opportunities for retail and brand event concepts which create value by offering more than solely marketing or transactions, but rather a place where passion is shared. This chapter will define the concept of ‘fashion space’ …