Samenvatting

This study investigates Canada's potential for the export of Dutch veal by describing the external factors of the Canadian market, the opportunities and threats, and comparing those to the internal factors of the Dutch veal industry, the strengths and weaknesses. The aim of the study is to describe the potential that the Canadian market provides for Dutch veal exporters. To find the information necessary for this study, semi-structured interviews were conducted with ten participants, and three participants filled in a survey. Out of the factors given by the participants, four experts filled in a confrontation matrix to describe the influence of the various internal and external factors.